Google is reportedly working on a new logo for its email service Gmail. The company has sent an image of a new logo to 9To5Google which gives us a glimpse of what we can expect. This new logo follows the Gmail overhaul for G Suite customers, which started rolling out to end users last month.
As you can see the new logo still appears to be under construction. The black-and-white image shows the envelope icon is being replaced with the letter ‘M’ and has rounded corners. With Gmail who brought video-conferencing features like Google Meet, chat, Rooms to one central hub, it makes sense to not portray the service just as an email platform.
The final version of this logo is expected to move away from the existing red and white color scheme and could follow the four-color scheme (i.e. blue, green, yellow, and red) instead, the one that Google has been adapting lately for all its products and services, including Google Assistant, Google Maps, and Google Photos.
Gmail can get new features along with a new logo
If we consider the past of Google, the company generally accompanies new logos with broader changes and service upgrades, so we can assume that Gmail may also get new features and improvements whenever this new logo becomes official. These new features and improvements also make sense because when all the new features were added to Gmail back in July, G Suite head Javier Soltero stated that:
“People tell us they feel overloaded with too much information and too many tasks across too many different tools. Instead of learning another tool, we need the tools we already use to be even more helpful, and work together, in an integrated, intuitive way.”
The key observation made by Google here is that people don’t want to “learn another tool” they just want existing tools to get better and secure.