Snapchat announces new AR Spectacles and AR Features for Creators to take on Instagram

Snapchat CEO Evan Spiegel at Snap Partner Summit 2021 revealed that Snapchat has over 500 million monthly active users and in India, it has grown its daily active users by over 100 percent year-over-year in each of the last five quarters, the Santa Monica, California- headquartered company said. However, it hadn’t revealed the exact number of active users in the country and it is trying to grow these numbers with its latest update.

So, now let’s talk about those new features that Snapchat announced yesterday to take on its rival Instagram:

AR Spectacles

On Thursday, Snap introduced the next generation of spectacles and the company is claiming that they are going to change the game of augmented reality. The glasses are meant to demonstrate the kind of experiences that could one day be available to the masses.

As per Snap, these 134 grams lenses react quickly and appear accurately in your field of view with a 15-millisecond motion to photon latency, and the display dynamically adjusts up to 2000 Nits of brightness to explore AR indoors or outside with approximately 30 minutes per charge. Spectacles feature 2 RGB cameras, 4 built-in microphones, 2 stereo speakers, and a touchpad to provide a multi-sensorial experience. And to unlock the maximum processing power spectacles uses the Qualcomm Snapdragon XR1 Platform.

These next-gen spectacles are fully integrated with Lens Studio. Through this, creators can wirelessly push Lenses to Spectacles for rapid testing and iteration, in real-time.

Opportunities for Creators

Story Studio

After that Snap Inc. introduced Story Studio, a standalone app with editing tools to help users to improve their mobile videos. Snapchat will also be launching ‘gifting’ with which the users can send gifts to official Snap Stars to kickstart conversations.


On Snapchat, everybody is the creator. So, Snapchat will be introducing a new destination at ‘’ where creators can upload videos directly from Chrome/Safari to the spotlight. Snapchat has also revealed creators marketplace; that means Brands can also use this platform to find and contact verified creators.

More Inclusive Camera

Also, Snapchat’s camera is most probably widely used in the world and now, the company has revealed to make it more inclusive by working with several directors of photography from the film industry to learn techniques they use to capture actors with dark skin tones.


It has also launched Screenshop which is a new feature made to help users to scan photos and shop similar looks with recommendations from the brands. Snapchat has been experimenting with these kinds of features already, but the latest version allows its users to control try-on experiences with voice commands and gestures.

So, this was all about the latest update that has been announced by Snapchat. Let us know your thoughts on these new features in the comment section and stay tuned for further updates.


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