Samsung and Guild Esports have formed a collaboration
Samsung’s first collaboration agreement with an esports organization from the United Kingdom will begin immediately. Guild’s newly launched academy program will receive monitors and displays, as well as more monitors for its pro gamers, content creators, and staff. Samsung will gain visibility through Guild’s social media and digital content starring pro gamers and content creators in exchange for the equipment.
Michelle Tierney, the Guild’s director of commercial partnerships, expressed joy at the opportunity to work with a company like Samsung. According to the spokesman, “Samsung is a perfect partner for Guild because of its world-leading technology, focus on innovation, and commitment to providing consumers with the greatest possible gaming experience.”
In terms of Samsung, Damon Crowhurst, the company’s display head in the United Kingdom, said the company has a “long-standing tradition in esports” and sees Guild as the ideal partner to continue that legacy in the United Kingdom and Ireland.
About Guild esports
Guild is a professional esports organization that fields teams in Fortnite, Rocket League, FIFA, and VALORANT. After initiating a consultancy arrangement with esports historian Duncan “Thorin” Shields in November 2020, the company is hoping to extend its operations this year, and there are predictions that it will enter CS: GO at some point