Apple iPhone Migration to Android
Between Q3 2019 and Q3 2020, between 12 percent and 26 percent of iPhone users migrated to another device, according to statistics disclosed during Apple’s trial with Epic Games. Although Apple does not specifically mention Android, it is likely that these users are switching to Android devices.
The data, which was found by Android Central, comes from Apple’s own market research and shows how loyal Apple’s customers were between 2019 and 2020. What’s remarkable, though, is how these numbers changed during the year.
Late Release of iPhone 12
In the third quarter of 2019, 19 percent of iPhone users were looking for a new device. However, more than a quarter of iPhone customers abandoned ship between Q1 2020 and Q2 2020. This is especially intriguing because the iPhone 12 series was released in Q3. It suggests that iPhone users are more inclined to switch to Android right before the debut of a new iPhone.
However, iPhone users looking for alternatives could be due to the pandemic’s economic impact. Several Android devices are far less expensive than iPhones, especially if consumers aren’t looking for Apple-specific features.
Q4 2020 & 2021 a boost
Despite these hiccups, iPhone loyalty increased to 88 percent in Q3 2020, thanks to strong iPhone 12 sales. At the start of 2021, the series was still the most profitable device line. The iPhone 12 was among the top three best-selling smartphones in Q1 2021.
Android to iOS?
It’s unclear how many Android and other mobile platforms users have switched to iOS. We can’t tell which side benefits more without this information.
However, according to our own study, some users are also dissatisfied with Google’s platform. Nearly a quarter of our readers said they would switch to an iPhone if they were given one for free, according to a recent poll on our website. Just under 43%, on the other hand, would never consider such a move.