Team Liquid has announced the extension of its partnership with Marvel Entertainment until 2022, following the launch of the new Marvel Retro collection. According to the esports organization, The deal will include the unveiling of new exclusive merchandise and collaborative content, with preparations in place to drop one more item of Marvel apparel before the end of the year.
“We’re excited to continue our team-up with Marvel. Both of our brands are built around compelling narratives: heroes, rivalries, triumph and even, overcoming hardships. There are so many more stories for us to tell together through custom apparel, original content and other fan offerings.” said Steve Arhancet, Co-CEO and Owner of Team Liquid.
Team Liquid’s League of Legends team debuted the alliance at Rift Rivals: North America vs Europe back in 2019, wearing jerseys inspired by Captain America that featured both the logo of Team Liquid and Avengers.
The partnership was Marvel’s first in the esports space – and one of the first entertainment brand activations in esports. The collaboration has seen the release of apparel ranging from X-Men to Spider-Man to Black Widow. Since Marvel’s first venture into esports with Team Liquid, they have since partnered with Australian company Chiefs Esports Club and recently joined up with ESL to host esports activities on the release of Marvel Super War.
Esports Insider Says: As shown by the renewal, the relationship between Team Liquid and Marvel Entertainment has become a well-executed collaboration. Marvel seems to be comfortable extending their stay in esports with the organisation as the company paves the way for entertainment-based partnerships in the industry.