Squid Game’s astronomical success adds 4.4M new subscribers to Netflix Worldwide

Yesterday, Netflix released its third-quarter earnings report and the company had some things to say about its surprise hit Squid Game. Netflix revealed that 142 million member households watch the unique series in its first four weeks since its launch on September 17 and that popularity led to 4.38 million net subscribers being added to Netflix in Q3 of 2021.

Formerly, Netflix kept its viewership numbers to itself; that changed over recent years, with the company boasting whenever it has a big hit, and Squid Game is no exception. The company revealed that 142 million households streamed the Korean series in its first 28 days on the service.

That’s the global views for the series, which has already created a line of merchandise that includes tracksuits like the ones contestants wore in the game. Squid Game managed to climb to the platform’s number one slot in ranking across 94 countries.

Just after its debut, Netflix announced a merchandising partnership with Walmart that includes items based on its various hits. Netflix’s CEOs Reed Hastings and Ted Sarandos also said that they hadn’t expected the show to be such a massive success for the platform.

What will be the next viral show to grace Netflix subscribers?

The company said it’ll likely come in a similar manner as Squid Game, popping up apparently out of nowhere to win over viewers and, potentially, set another record. Some past successes for Netflix have included Bridgerton, Stranger Things, and some of its older originals like “Orange Is the New Black.”