EA is taking a major move into the universe of mobile gaming with the procurement of Glu Mobile, a developer best known for its work on superstar-focused titles, in light of stars like Katy Perry and Kim Kardashian. Its portfolio additionally incorporates well-known titles like Design Home, Covet Fashion, and MLB Tap Sports Baseball. Electronic Arts Inc says that once the deal is done, it will have gained Glu for “$2.4 billion in enterprise value.”
With Glu’s obtaining, EA is multiplying the size of its mobile business and grow its portfolio. Notwithstanding Kim Kardashian: Hollywood, Glu is likewise known for creating Diner Dash: Adventures and other celebrity games with the likes of Britney Spears, Nicki Minaj, Jason Statham, and Gordon Ramsay. It was the developer behind Taylor Swift’s now-defunct social networking application, also. Glu’s titles are generally allowed to mess around with microtransactions, which is a business model EA recently said it needs to keep seeking after. Microtransactions are a large business for EA, all things considered, and it makes billions from that payment source.
The move closely resembles Activision Blizzard’s procurement of Candy Crush creator King in 2015, filling in as a costly method to break into the rewarding mobile space. During its new Q4 profit explanation, Activision said that King rounded up $577 million in net incomes, not a long way from Blizzard’s $579 million. King is likewise now taking advantage of existing Activision establishments with the impending arrival of Crash Bandicoot: On the Run.
Glu and its 800 workers will work autonomously, however, they will be able to create titles dependent on EA’s intellectual property close by their activities. They’ll likewise have the option to exploit EA’s advertising and worldwide presence to develop crowds for its games. Wilson clarified that Glu doesn’t have “incredible worldwide reach yet” notwithstanding its success, and that is the place where his company can help it develop.