Internet without Third-Party Cookies

Hey, guys today I am bringing a new and exciting topic that is what would happen to the internet without third-party cookies. Firstly let’s define what are cookies?

Cookies

It is a piece of code that lives on your web browser and it stores information to enhance your experience online. The data from cookies get stored on the web browser you are using.

• There are two types of cookies:
  1. First-party cookies
  2. Third-party cookies

First-party cookies 

These cookies are created by domain or website. The main reason behind this type of cookie is to enhance the user’s experience. They help users by storing certain information such as usernames, addresses, etc. as storing this information can save our time. It helps to customize the content you are being exposed to.

Third-party cookies

Cookies that are set on your browsers from the other domain than the one you are currently visiting. They are placed by the advertiser for the gaol to advertise so that they can target you with personalized messaging.

The reason behind Third-Party cookies

As we know third-party cookies are created by online marketers to build their businesses by tracking the users online and then target them with their advertisement. 

Are third-party cookies really important?

Third-party cookies are useful to consumers as they create an advertisement that fit personal interest as these ads leads to many opportunities for an individual

How to know if a website uses Third-Party Cookies or not?

1. Press Fn+F12 key.

2. Right-click on the page and then click on inspect option.

3. Click on the application tab.

4. Now click on the cookies section.

Overview  

Internet without third-party cookies doesn’t mean the first-party cookies will disappear as well. The reason behind it is that the main purpose of the first-party cookie is that it holds a lot of valuable data and information and this gives a lot of benefits to the users. The reason behind first-party cookies helps in saving settings such as language etc, maintaining a good user experience, and keep you logged in while you browse.

 Now let’s discuss third-party cookies as I said earlier third-party cookies set on your browser from other domains than the one you are currently visiting. Due to recent data privacy scandals with the companies misusing and abusing data for consumers that have been a stream of backlash that has caused regulation and many laws to be introduced like GDPR and another new important law that was recently introduced that is CCPA.

GDPR

GDPR stands for general data protection regulation. It requires now the website to show a pop-up once you log in or once you get into the website so that they can let people know that their data is being used.

CCPA

CCPA Stand for California consumer protection act. It essentially allows you as a consumer to benefit from three things.

1. You can ask what data they have about you.
2. As per this law, you can ask them not to sell your data.
3. You can also ask them to delete your data.

These types of changes in the regulatory environment have signaled to the internet companies that there they need to update their outdated cookies based technology system and find a balance between privacy and users identification so after the implementation of these laws we are moving into a future there’s going to be a lot more transparencies of how companies use consumer data for their own profit.

News that would shake the digital marketing industry 

1.  In the latest conversation, Google has announced that they will be phasing out third-party cookies over the next two years. Google chrome owns approx 64% of the market share when it comes to web browsers. The decision to remove their party tracking will have a great impact on many web searches and the ad tech landscape. Google comes up with a solution that’s called Privacy Sandbox (it balance between privacy and tracking).
2. In march 2020 Safari started blocking third-party cookies.
3. Apple also announced new app tracking policies for iOS14 and Microsoft and Mozilla follows Apple’s lead and disabled third-party cookies.
4. Bindra highlighted consent fatigue.
5. Swan proposes users pick a global permission setting. It will decide the data and decide what type of information to share.

The tracking-free future is here as we know that Safari, Edge, and Firefox have disabled third-party cookies. By these actions, we are leading toward a safe and secure future. That’s it for this topic. Stay tuned for further interesting topics.